+ THE TEAM
An app that holds up never rests on one person.
It needs the right specialist at the right moment: the one who spots the misplaced pixel, the one who thinks about load, the one who refuses to let a bug reach production, the one who checks the feature actually makes money.
That's exactly how we work.
Enterprise-grade standards
Renault Digital · Groupe La Poste · Pierre & Vacances
Product vision
CTO, from 0 to €120,000 monthly revenue without raising
Recognized by peers
Top 5 Product Hunt · featured by Zapier
+ THE COLLECTIVE
Each one holds an obsession.
11 specialists, brought in according to what your project needs. None is a full-time salary you'd have to fund between projects: you know who works on what, and you only pay for the ones your project uses.
Youcef El Kamel
Founder · senior mobile engineer
Ten years of applications in production. He scopes every project, he writes code, and he stays your point of contact from the first call to publication.
His track record
Samy Baghloul
Brand designer & art direction
A strong, coherent brand identity, from the logo to the last screen. 360° branding and strategy: what makes a brand recognizable before anyone reads it.
His track record
Pierre A.
Senior art direction
The best possible experience for whoever uses the app. He starts from what the person is trying to do, not from what looks good on a mockup. Everything else follows.
His track record
Dany Tixador
Senior mobile front-end
He has four eyes. A pixel out of place doesn't get past him, and neither does an animation dropping a frame. On a screen he sees what nobody else sees.
His track record
Gautier de Lataillade
Senior front-end
Nothing is impossible on a device, you just have to find how. When an interface looks undoable, it usually means nobody has looked in the right place yet.
His track record
Maxence Raoux
Senior back-end
The code has to take the load and stay pickable-up by someone else. A hundred percent, not ninety: the missing ten are always the ones that wake you up at night.
His track record
Sam Ettahiri
Senior full-stack
Security isn't an option you bolt on at the end. It gets decided with the data model, on day one, or it costs a rewrite six months later.
His track record
Khaled Bennouar
Senior QA & testing
No bug goes to production, and the process has to be clear to everyone. He'd take a boring, written test plan over a heroic Friday-night fix any day.
His track record
Linda M
AI feature QA
She tests what the AI produces before your users do. Her job is to prove the output is bad, and when she cannot manage it, the feature ships.
His track record
Mehdi Abou
Indie developer
A feature that doesn't make money has no business being in the product. He never forgets it, and he's usually the one asking the question nobody dares to ask.
His track record
Arthur
Business development
He knows which monetization models hold and which collapse in month three. He has seen up close what an AI integration returns, at Mistral among others.
His track record
Bilal A
ASO & paid acquisition
An app nobody downloads doesn't exist. He has worked store listings and media buying since 2018, and he looks at what an install costs before anything else.
His track record+ WHO COMES IN WHEN
Nobody is there the whole time. That's the point.
The right specialist arrives when they're useful and leaves when their part is done. You don't fund a bench between phases.
-
Scoping
Week 0
- MA
- AB
-
Design & brand
Week 1
- SB
- PA
-
Build
Weeks 2–5
- DT
- GL
- MR
- SE
- MA
-
QA & security
Week 5
- SE
- KB
- LM
-
Launch & growth
Week 6
- AB
- BA
Each chip is someone from the collective, hover for the name.
+ AND ON YOUR PROJECT
Your project doesn't need everyone.
A booking app and the rebuild of a badly rated one need neither the same people nor the same time. Describe yours in three minutes: we come back with who it calls for, and in which order.
No commitment. It's what prepares the scoping call.
+ HOW WE WORK
Few people, no useless layers.
One point of contact
You talk to someone who builds, never to a project manager relaying. One 45-minute sync a week, and a testable build every time.
People we know
We don't hire an unknown freelancer in the middle of your project. Everyone brought in has shipped with us before, and that's what keeps the date.
You only pay for what's used
No project manager, no billable status reports, no bench. The price covers the build, nothing else.
+ THE FOUNDER, ON VIDEO
Where the method comes from.
Youcef tells the story of how it started on the podcast On t'parle app!: the apps that worked, the ones that cost him dearly, and what those years left in the way we build.
It is the same reasoning that sets the scope of your project at kickoff: what pays, what waits, and what we don't build.
The video only loads on click. Nothing is sent to YouTube before that.
Evolum, the app he talks about, went from zero to €120,000 in monthly revenue.
A question about who does what?
At kickoff we tell you exactly who works on your project, on which part, and for how long.
Talk about my app