I have always wanted to do B2C.
I love the idea of creating a product that one person discovers alone, downloads alone, uses alone, and genuinely benefits from.
But over time I also see the less sexy side of B2C more clearly.
In B2C, you always have to feed acquisition. Always.
Even when your app is good. Even when people love it. Even when it gives real value.
The problem is that people often end up leaving. And sometimes they leave for a good reason.
With BeeDone, for example, I have had users tell me they would stay subscribed for life. Then two or three years later, they stop.
Not because they are disappointed. Not because the app became bad. They stop because it did its job.
And humanly, I think that is beautiful.
But economically, it still churns.
And business-wise, that simply means you need to go find the next person.